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Zbirka: Marketing (FpoF 2023)
44 rezultatov
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Entrepreneurial Marketing(2023) KOTLER, PHILIP (NORTHWESTERN UNIVERSITY'S KELLOGG SCHOOL OF MANAGEMENT),KARTAJAYA, HERMAWAN (MARKPLUS STRATEGY CONSULTING),HUAN, HOOI DEN (NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE),MUSSRY, JACKY (MARKPLUS, INC)28,26 €
KOTLER, PHILIP (NORTHWESTERN UNIVERSITY'S KELLOGG SCHOOL OF MANAGEMENT),KARTAJAYA, HERMAWAN (MARKPLUS STRATEGY CONSULTING),HUAN, HOOI DEN (NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE),MUSSRY, JACKY (MARKPLUS, INC)
Entrepreneurial Marketing
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Digital Marketing Fundamentals(2023) JARBOE, GREG,BAILEY, MATT,STEBBINS, MICHAEL44,80 €
JARBOE, GREG,BAILEY, MATT,STEBBINS, MICHAEL
Digital Marketing Fundamentals
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Project Marketing - A Practical Approach(2022) PHADTARE, MILIND TRIVIKRAM (SENIOR PROFESSOR, NICMAR, PUNE)This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in pr66,14 €
PHADTARE, MILIND TRIVIKRAM (SENIOR PROFESSOR, NICMAR, PUNE)
Project Marketing - A Practical Approach
This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in pr
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Essentials of Marketing(2022) BROWN, DAVID (UNIVERSITY OF MANCHESTER, UK),THOMPSON, ALEXThis comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakehold62,20 €
BROWN, DAVID (UNIVERSITY OF MANCHESTER, UK),THOMPSON, ALEX
Essentials of Marketing
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakehold
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Managing Luxury Brands - A Complete Guide to Contemporary Luxury Brand Strategies(2023)Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.46,31 €
Managing Luxury Brands - A Complete Guide to Contemporary Luxury Brand Strategies
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
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E-Commerce Growth Strategy(2023) CAMPBELL, KUNLEWin and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.49,60 €
CAMPBELL, KUNLE
E-Commerce Growth Strategy
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
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Digital Marketing in Practice(2023) KNIGHT, HANNE,VORSTER, LIZETTELearn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.46,31 €
KNIGHT, HANNE,VORSTER, LIZETTE
Digital Marketing in Practice
Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
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Next Generation Retail - How to Use New Technology to Innovate for the Future(2023) WEINSWIG, DEBORAH,HARTMANN, RENEEAdapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .26,46 €
WEINSWIG, DEBORAH,HARTMANN, RENEE
Next Generation Retail - How to Use New Technology to Innovate for the Future
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
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Marketer's Guide to Digital Advertising(2023) DHAR, SHAILIN (CEO AND FOUNDER),THOMSON, SCOTT (CHIEF OPERATING OFFICER)Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.38,37 €
DHAR, SHAILIN (CEO AND FOUNDER),THOMSON, SCOTT (CHIEF OPERATING OFFICER)
Marketer's Guide to Digital Advertising
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
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Content Marketing Strategy(2023) ROSE, ROBERT (CHIEF STRATEGY OFFICER)Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.45,92 €
ROSE, ROBERT (CHIEF STRATEGY OFFICER)
Content Marketing Strategy
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
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Better Brand Health(2023) ROMANIUK, JENNI (INTERNATIONAL DIRECTOR, INTERNATIONAL DIRECTOR, EHRENBERG-BASS INSTITUTE)Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.30,51 €
ROMANIUK, JENNI (INTERNATIONAL DIRECTOR, INTERNATIONAL DIRECTOR, EHRENBERG-BASS INSTITUTE)
Better Brand Health
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
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High-Impact Content Marketing(2023) VIRJI, PURNAIncrease engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.33,09 €
VIRJI, PURNA
High-Impact Content Marketing
Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
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