This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within th
QUESENBERRY, KEITH A.,COOLSEN, MICHAEL K.
Brand Storytelling
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within th
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9781538176382Mladinska knjiga ID
9781538176382Leto izida
2023Datum izida
06.02.2023Število strani
220Status dobavljivosti
7-10 delovnih dniZaložnik
Rowman & LittlefieldAvtor
Quesenberry, Keith A.,Coolsen, Michael K.Dimenzije
255 x 181 x 22BIC
GTC,JFD,KJSOpis
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.Pogosto kupljeno skupaj
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