{"product_id":"heirloom-cultures-and-heritage-branding-1","title":"Heirloom Cultures and Heritage Branding","description":"Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.","brand":"EMKA","offers":[{"title":"Default Title","offer_id":55972726735179,"sku":"9781009530293","price":34.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/3549\/8785\/files\/0dc4e845da761e30c12099d7c62723d9.jpg?v=1765912986","url":"https:\/\/emka.si\/products\/heirloom-cultures-and-heritage-branding-1","provider":"EMKA","version":"1.0","type":"link"}