{"product_id":"identity-based-brand-management-1","title":"Identity-Based Brand Management","description":"The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.","brand":"EMKA","offers":[{"title":"Default Title","offer_id":52029992337739,"sku":"9783658483142","price":63.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/3549\/8785\/files\/cb348b2f703f7b442b901b44d11c368a.jpg?v=1760469435","url":"https:\/\/emka.si\/products\/identity-based-brand-management-1","provider":"EMKA","version":"1.0","type":"link"}