{"product_id":"intellectual-property-rights-management","title":"Intellectual Property Rights Management","description":"This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.","brand":"EMKA","offers":[{"title":"Default Title","offer_id":59202865594699,"sku":"9781349500536","price":68.89,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/emka.si\/products\/intellectual-property-rights-management","provider":"EMKA","version":"1.0","type":"link"}