{"product_id":"marketing-strategies","title":"Marketing Strategies","description":"Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.","brand":"EMKA","offers":[{"title":"Default Title","offer_id":56759508140363,"sku":"9780273706748","price":89.04,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/emka.si\/products\/marketing-strategies","provider":"EMKA","version":"1.0","type":"link"}