{"product_id":"mass-customization","title":"Mass Customization","description":"Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context.","brand":"EMKA","offers":[{"title":"Default Title","offer_id":59202772304203,"sku":"9781447171423","price":255.35,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/emka.si\/products\/mass-customization","provider":"EMKA","version":"1.0","type":"link"}