Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loya
BAXTER, ROBBIE KELLMAN
Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loya
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9780071839327Mladinska knjiga ID
9780071839327Leto izida
2015Datum izida
16.04.2015Število strani
272Status dobavljivosti
7-10 delovnih dniZaložnik
McGraw-Hill Education - EuropeAvtor
Baxter, Robbie KellmanDimenzije
237 x 163 x 26BIC
KJC,KJMB,KJSOpis
Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
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