Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
DINNIE, KEITH
Nation Branding - Concepts, Issues, Practice
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
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9780367569891Mladinska knjiga ID
9780367569891Leto izida
2022Datum izida
12.04.2022Število strani
268Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdAvtor
Dinnie, KeithDimenzije
189 x 246 x 23BIC
JP,KC,KJSA,KJSP,KNSG,WSOpis
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. 268 pages
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