{"product_id":"pricing-is-human","title":"Pricing Is Human","description":"color: black;\"\u0026gt;Most pricing books teach you how to set prices. Drawing on real-world cases from B2B and consumer markets, this book gives pricing professionals, commercial leaders, and general managers the frameworks to rethink and build the people-centric systems that turn pricing into durable, profitable growth.","brand":"EMKA","offers":[{"title":"Default Title","offer_id":58474846126411,"sku":"9783032336644","price":56.44,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/emka.si\/products\/pricing-is-human","provider":"EMKA","version":"1.0","type":"link"}