{"product_id":"primal-marketing-1","title":"Primal Marketing","description":"Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.","brand":"EMKA","offers":[{"title":"Default Title","offer_id":56612394697035,"sku":"9781041149057","price":68.42,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/emka.si\/products\/primal-marketing-1","provider":"EMKA","version":"1.0","type":"link"}