Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergradua
ENNIS, SEAN
Retail Marketing
Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergradua
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9780077157654Mladinska knjiga ID
9780077157654Leto izida
2015Datum izida
16.10.2015Število strani
418Status dobavljivosti
7-10 delovnih dniZaložnik
McGraw-Hill Education - EuropeAvtor
Ennis, SeanDimenzije
264 x 196 x 16BIC
KJOpis
Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.Pogosto kupljeno skupaj
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