{"product_id":"supremacy","title":"Supremacy","description":"\u003cp\u003e\u003cstrong\u003eWinner of the Financial Times Business Book of the Year Award 2024\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFrom award-winning journalist Parmy Olson, Supremacy is the astonishing, untold, behind-the-scenes story of the battle between two AI companies, their struggles to use their tech for good, and the dangerous direction that they’re now going in.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDiscover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhen ChatGPT was released, the world changed overnight. Even as we all played with the new toy, a very real danger was quickly coming to light: that untested automations would undermine our way of life insidiously, sucking value out of our economy, replacing high-level creative jobs and enabling a new, terrifying era of disinformation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIt was never meant to be this way. The founders of the two companies behind the most advanced AIs in existence – Open AI (ChatGPT) and DeepMind (Bard) – started their journeys determined to solve humanity’s greatest problems. But they couldn’t develop their technologies without huge amounts of money – money that Microsoft and Google were more than happy to give them, in exchange for the most powerful seats at the table.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFrom award-winning journalist Parmy Olson, \u003cem\u003eSupremacy \u003c\/em\u003eis the astonishing, untold, behind-the-scenes story of the battle between two AI companies, their struggles to use their tech for good, and the dangerous direction that they’re now going in. Featuring a cast of larger-than-life characters, including Elon Musk, Larry Page, Sergey Brin and Peter Thiel, Supremacy is a story of manipulation, exploitation, secrecy and of ruthless, relentless human progress – progress that will impact all of us for years to come.\u003c\/p\u003e","brand":"EMKA","offers":[{"title":"Default Title","offer_id":47373767934283,"sku":"9781035038237","price":28.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/3549\/8785\/files\/9781035038220_9dec9ed0-85f0-41bf-8631-f8fe29c6f6b5.jpg?v=1733904341","url":"https:\/\/emka.si\/products\/supremacy","provider":"EMKA","version":"1.0","type":"link"}