{"product_id":"understanding-media-users-1","title":"UNDERSTANDING MEDIA USERS","description":"\u003cp\u003efrom Theory to Practice\\n\\nFocuses on the blurred concept of the 'active audience' at the core of media studies. This work examines the relationship between media and audiences. It provides a history of media effects' and an overview of the analytical approaches that constitute media reception theory.\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS LTD","offers":[{"title":"Default Title","offer_id":44759423713569,"sku":"397649","price":69.41,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/3549\/8785\/products\/9781405155670_7b22b074-7b72-46b9-8432-68e3dbfefa6d.jpg?v=1682278968","url":"https:\/\/emka.si\/products\/understanding-media-users-1","provider":"EMKA","version":"1.0","type":"link"}