24996 rezultatov
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Pospeševanje skozi zgodovino: avtomobili med stereotipi in statistiko(2023) MARKO KOVAČVezava: Trda24,00 €
MARKO KOVAČ
Pospeševanje skozi zgodovino: avtomobili med stereotipi in statistiko
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Advertising as a Creative Industry(2023) DERDA, IZABELAAt the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creativVezava: Trda vezava68,88 €
DERDA, IZABELA
Advertising as a Creative Industry
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creativ
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Digital Customer Success(2024) MEHTA, NICK (GAINSIGHT),CAPOTE, KELLIE (GAINSIGHT)Vezava: Trda vezava31,95 €
MEHTA, NICK (GAINSIGHT),CAPOTE, KELLIE (GAINSIGHT)
Digital Customer Success
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Brand Management(2024) BEVERLAND, MICHAEL,CANKURTARAN, PINARThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.Vezava: Mehka vezava78,71 €
BEVERLAND, MICHAEL,CANKURTARAN, PINAR
Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
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Strategic Content Marketing(2024) FARKAS, DAN,GEIER, REBECCAStrategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.Vezava: Mehka vezava73,49 €
FARKAS, DAN,GEIER, REBECCA
Strategic Content Marketing
Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.
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Digital Consumer Management(2023) MOGAJI, EMMANUEL (UNIVERSITY OF GREENWICH, UK)Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumptionVezava: Mehka vezava55,09 €
MOGAJI, EMMANUEL (UNIVERSITY OF GREENWICH, UK)
Digital Consumer Management
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption
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Digital Analytics for Marketing(2024) FEROZ, A. KARIM,KHAN, GOHAR F.,SPONDER, MARSHALLThis second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.Vezava: Mehka vezava63,37 €
FEROZ, A. KARIM,KHAN, GOHAR F.,SPONDER, MARSHALL
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
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Search Marketing(2023) CUTLER, KELLY (FOUNDER AND CEO)Enhance your knowledge of search marketing and the broader marketing strategy by taking a strategic approach to search engine optimization (SEO) and search engine marketing (SEM).Vezava: Mehka vezava45,77 €
CUTLER, KELLY (FOUNDER AND CEO)
Search Marketing
Enhance your knowledge of search marketing and the broader marketing strategy by taking a strategic approach to search engine optimization (SEO) and search engine marketing (SEM).
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Think Human(2024) DUHA, OLIVIERMaximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.Vezava: Mehka vezava40,41 €
DUHA, OLIVIER
Think Human
Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.
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Business-to-Business Marketing(2024) BRENNAN, ROSS,CANNING, LOUISE,MCGRATH, HELENThe leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!Vezava: Mehka vezava78,57 €
BRENNAN, ROSS,CANNING, LOUISE,MCGRATH, HELEN
Business-to-Business Marketing
The leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!
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The Perennials(2023) GUILLEN, MAUROHow to Unlock the Potential of our Multigenerational SocietyVezava: Mehka23,61 €
GUILLEN, MAURO
The Perennials
How to Unlock the Potential of our Multigenerational Society
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Zakaj ljubimo pse, jemo pujse in nosimo krave(2023) MELANIE JOY , YUVAL NOAH HARARIVezava: Broširana24,90 €
MELANIE JOYYUVAL NOAH HARARI
Zakaj ljubimo pse, jemo pujse in nosimo krave
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Marketing Skills in Practice(2023) BARKAS, LINDA ANNE,DIXON-TODD, YVONNEBased around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their professional identity, as well as key skills required by employers.Vezava: Mehka vezava55,09 €
BARKAS, LINDA ANNE,DIXON-TODD, YVONNE
Marketing Skills in Practice
Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their professional identity, as well as key skills required by employers.
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Marketing Communications(2024) SMITH, PR,ZOOK, ZEDiscover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.Vezava: Mehka vezava69,36 €
SMITH, PR,ZOOK, ZE
Marketing Communications
Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.
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