Zbirka: Farmacevtska industrija
23 rezultatov
-
-
Value Creation in the Pharmaceutical Industry(2016) SCHUHMACHER, ALEXANDER,HINDER, MARKUS,GASSMANN, OLIVER (UNIVERSITY OF ST. GALLEN, SWITZERLAND)Written by a team of editors and authors with extensive experience in the industry and at some of Europe's most prestigious business schools this is a practical, must-have guide for young professionals and MBA students preparing to enter R&D in pharma andVezava: Trda119,81 € -
Let Them Eat Prozac(2006) HEALY, DAVIDGround-breaking work on the dangers of anti-depressants and why the FDA continues to approve them. Lots of anecdotes, well-written, author will be on tour in the U.S. Good media lining up, very controversial author.Vezava: Mehka43,23 € -
Deadly Medicines and Organised Crime() PETER GOETZSCHEHow Big Pharma Has Corrupted HealthcareVezava:70,32 € -
Alderley Park Discovered(2016) HILL, GEORGE BAlderley Park Discovered is written by former AstraZeneca chemist George Hill, whose carefully researched text is presented in a wonderfully lively and readable style. The 400-acre site is a unique and beautiful natural environment with a rich, varied hisVezava: Mehka42,06 € -
Forces of Collaborative Creativity(2020) COMBER, PETER JOHNCollaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences bVezava: Mehka5,94 € -
Brand Therapy(2018) SMITH, BRIANBrand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.Vezava: Mehka57,03 € -
Sick Money(2021) KENBER, BILLYAn urgent call to build a new model for the pharmaceutical industry, from the multi-award-winning Times journalistVezava: Trda31,59 € -
Sick Money(2021) KENBER, BILLYAn urgent call to build a new model for the pharmaceutical industry, from the multi-award-winning Times journalistVezava: Mehka24,94 € -
Innovator's Prescription: A Disruptive Solution for Health Care(2016) CHRISTENSEN, CLAYTON,GROSSMAN, JEROME,HWANG, JASON, M.D.A legendary leader in disruptive innovation presents a comprehensive analysis of the strategies needed to improve health care and make it affordable.Vezava: Mehka25,22 € -
Silas Burroughs, the Man who Made Wellcome(2022) SHEPPARD, JULIAThe first biography of the business brain behind Burroughs Wellcome & Co.Vezava: Mehka32,05 € -
Key Account Management Excellence in Pharma & Medtech(2022)Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protVezava: Mehka63,19 € -
Pharmacology Primer(2022) KENAKIN, TERRY P., PHD (PROFESSOR, PHARMACOLOGY, UNIVERSITY OF NORTH CAROLINA, USA)Vezava: Mehka174,80 €
