Zbirka: Poslovne strategije
737 rezultatov
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Discipline of Market Leaders(1997) WIERSEMA, FRED,TREACY, MICHAELThe runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.Vezava: Mehka32,30 € -
Design Driven Innovation(2009) VERGANTI, ROBERTOThink of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offerVezava: Trda46,57 € -
Leadership(2010) BURNS, JAMES M.Transformational leadership occurs when one or more persons engage with others in such a way that leaders and followers raise one another to higher levels of motivation and morality. This book is a study of leadership and considers the seminal work in theVezava: Mehka18,21 € -
Screw Business as Usual(2013) BRANSON, RICHARDCan we bring more meaning to our lives and help change the world at the same time? In this title, the author shares some inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and forVezava: Mehka21,02 € -
Young Entrepreneur's Guide to Starting and Running a Business(2014) MARIOTTI, STEVEVezava: Mehka32,24 € -
Highly Effective Marketing Plan (HEMP), The(2004) KNIGHT, PETERThis is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works – in just one hour!Vezava: Mehka22,42 € -
Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary(2006) MICHELLI, JOSEPH, PHDOffers a blend of boardroom strategies, employee motivation tips, community involvement, and customer satisfaction. This book contains a rich mix of ideas for businesses that want to learn how to apply the secret behind Starbucks' phenomenal vision, creatVezava: Trda30,83 € -
Art of Critical Making(2013)Describes the world's leading approach to art and design taught at Rhode Island School of Design (RISD). This book illuminates how RISD nurtures the creative process, from brief or prompt to outcome, along with guidance on the critical questions and reseaVezava: Trda32,23 € -
22 Immutable Laws Of Branding(2000) RIES, AL,RIES, LAURAEveryone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examiVezava: Mehka15,41 € -
What Is Strategy and Does It Matter?(2000) WHITTINGTON, RICHARD (READER IN STRATEGY AT THE SAID BUSINESS SCHOOL, UNIVERSITY OF OXFORD)Vezava: Mehka98,53 € -
Financial Times Essential Guide to Developing a Business Strategy, The(2013) EVANS, VAUGHANVezava: Mehka30,28 € -
Hidden in Plain Sight(2013) CHIPCHASE, JAN,STEINHARDT, SIMONWho are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competiVezava: Trda26,62 € -
Strategy Implementation(2014) VERWEIRE, KURT (VLERICK BUSINESS SCHOOL, BELGIUM)This book presents new conceptual models and tools to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tVezava: Mehka90,99 €
