68 rezultatov
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Research Methods for Managers(2010) GILL, JOHN,JOHNSON, PHILWith new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.Vezava: Mehka122,70 € -
UX Research(2016) NUNNALLY, BRAD,FARKAS, DAVIDOne key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. With this quick reference guide, you'll learn a common language and set of tools to help you carryVezava: Mehka44,85 € -
Innovation, Product Development and Commercialization(2007) RAFINEJAD, DARIUSHInnovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new productVezava: Trda125,51 € -
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Qualitative Research in Business and Management(2019) MYERS, MICHAEL D (UNIVERSITY OF AUCKLAND, NEW ZEALAND)Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.Vezava: Mehka89,86 € -
Decision Intelligence Handbook(2023) PRATT, LORIEN,MALCOLM, NADINEUntil now, there has been little practical guidance for organizations to formalize decision-making and integrate their decisions with data. With this book, authors L.Y. Pratt and N.E. Malcolm fill this gap. They present a step-by-step method for integratiVezava: Mehka68,39 € -
Designing Experiences(2019) ROSSMAN, J. ROBERT, PH.D.,DUERDEN, MATHEW D., PH.D.J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start toVezava: Trda40,39 €









