74 rezultatov
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Competing Against Luck(2016) CHRISTENSEN, CLAYTON M.,HALL, TADDY,DILLON, KAREN,DUNCAN, DAVID S.The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premiVezava: Trda28,04 € -
Designing for Growth Field Book(2019) LIEDTKA, JEANNE,OGILVIE, TIM (PEER INSIGHT)Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit anVezava: Mehka27,45 € -
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A Step-by-Step Introduction to Statistics for Business(2018) RICHARD N. LANDERSVezava: Mehka106,63 € -
Research Methods for Managers(2010) GILL, JOHN,JOHNSON, PHILWith new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.Vezava: Mehka114,04 € -
UX Research(2016) NUNNALLY, BRAD,FARKAS, DAVIDOne key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. With this quick reference guide, you'll learn a common language and set of tools to help you carryVezava: Mehka44,85 € -
Conducting Action Research for Business and Management Students(2018) COGHLAN, DAVID (TRINITY COLLEGE DUBLIN, IRELAND),SHANI, ABRAHAM B. (CALIFORNIA POLYTECHNIC STATE UNIVERSITY, USA)This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.Vezava: Mehka64,14 € -
Innovation, Product Development and Commercialization(2007) RAFINEJAD, DARIUSHInnovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new productVezava: Trda125,51 € -
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Qualitative Research in Business and Management(2019) MYERS, MICHAEL D (UNIVERSITY OF AUCKLAND, NEW ZEALAND)Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.Vezava: Mehka89,86 € -
Designing Experiences(2019) ROSSMAN, J. ROBERT, PH.D.,DUERDEN, MATHEW D., PH.D.J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start toVezava: Trda40,39 €










