Zbirka: Vedenjska ekonomija
65 rezultatov
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Social Preferences(2021) DROUVELIS, PROF. MICHALIS (UNIVERSITY OF BIRMINGHAM)An introdution to one of the key areas of behavioural economics – social preferences – which explains in clear, untechnical language how experimental research in this area has provided economists with much greater understanding of economic behaviour.Vezava: Mehka51,31 € -
Hour Between Dog and Wolf(2013) COATES, JOHNNow shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.Vezava: Mehka18,21 € -
Introduction to Behavioral Economics(2017) WILKINSON, NICK (RICHMOND UNIVERSITY LONDON RICHMOND BUSINESS SCHOOL, RICHMOND, UK),KLAES, MATTHIAS (UNIVERSITY OF DUNDEE SCHOOL OF BUSINESS, DUNDEE, UK)Vezava: Mehka88,52 € -
Getting Price Right(2021) SMITH, DR. GERALDCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricingVezava: Trda56,55 €
