Zbirka: Vedenjska ekonomija
67 rezultatov
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You'Re About to Make a Terrible Mistake!(2021) SIBONY, OLIVIERYou're About to Make a Terrible Mistake! distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.Vezava: Mehka18,21 € -
You'Re About to Make a Terrible Mistake!(2020) SIBONY, OLIVIERYou're About to Make a Terrible Mistake! distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.Vezava: Mehka24,94 € -
Social Preferences(2021) DROUVELIS, PROF. MICHALIS (UNIVERSITY OF BIRMINGHAM)An introdution to one of the key areas of behavioural economics – social preferences – which explains in clear, untechnical language how experimental research in this area has provided economists with much greater understanding of economic behaviour.Vezava: Mehka51,31 € -
Introduction to Behavioral Economics(2017) WILKINSON, NICK (RICHMOND UNIVERSITY LONDON RICHMOND BUSINESS SCHOOL, RICHMOND, UK),KLAES, MATTHIAS (UNIVERSITY OF DUNDEE SCHOOL OF BUSINESS, DUNDEE, UK)Vezava: Mehka86,96 € -
Getting Price Right(2021) SMITH, DR. GERALDCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricingVezava: Trda56,55 €
