Machine Learning for Business Analytics SHMUELI, GALIT (NATIONAL TSING HUA UNIVERSITY, TAIWAN),BRUCE, PETER C. (MASSACHUSETTS INSTITUTE OF TECHNOLOGY, USA),GEDECK, PETER (UVA SCHOOL OF DATA SCIENCE, USA),YAHAV, INBAL (THE COLLER SCHOOL OF MANAGEMENT AT TEL AVIV UNIVERSITY, ISRAEL),PATEL, NITIN R. (CYTEL INC; MASSACHUSETTS INSTITUTE OF TECHNOLOGY; HARVARD UNIVERSITY, USA)