Building Theory in Political Communication WOLFSFELD, GADI (PROFESSOR OF COMMUNICATION, PROFESSOR OF COMMUNICATION, REICHMAN UNIVERSITY),SHEAFER, TAMIR (PROFESSOR OF POLITICAL SCIENCE, AND COMMUNICATION AND JOURNALISM, PROFESSOR OF POLITICAL SCIENCE, AND COMMUNICATION AND JOURNALISM, HEBREW UNIVERSITY OF JERUSALEM),ALTHAUS, SCOTT (MERRIAM PROFESSOR OF POLITICAL SCIENCE, PROFESSOR OF COMMUNICATION, AND DIRECTOR OF THE CLINE CENTER FOR ADVANCED SOCIAL RESEARCH, MERRIAM PROFESSOR OF POLITICAL SCIENCE, PROFESSOR OF COMMUNICATION, AND DIRECTOR OF THE CLINE CENTER FOR ADVANCED SOCIAL RESEARCH, UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN)