Zbirka: Ekonomija in Management (FpoF 2024)
314 rezultatov
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Brands and Branding(2023) AGGARWAL, ASHITA (S.P. JAIN INSTITUTE OF MANAGEMENT AND RESEARCH, MUMBAI, INDIA),COMMURI, SURAJ (SCHOOL OF BUSINESS, UNIVERSITY AT ALBANY (SUNY), USA)The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brandVezava: Mehka vezava67,97 €
AGGARWAL, ASHITA (S.P. JAIN INSTITUTE OF MANAGEMENT AND RESEARCH, MUMBAI, INDIA),COMMURI, SURAJ (SCHOOL OF BUSINESS, UNIVERSITY AT ALBANY (SUNY), USA)
Brands and Branding
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand
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Integrated Advertising, Promotion, and Marketing(2023) MISHRA, ANUBHAV (JAIPURIA INSTITUTE OF MANAGEMENT LUCKNOW, INDIA),VIJAY, TATA SAI (INDIAN INSITUTE OF MANAGEMENT, RANCHI)This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effecVezava: Mehka vezava50,96 €
MISHRA, ANUBHAV (JAIPURIA INSTITUTE OF MANAGEMENT LUCKNOW, INDIA),VIJAY, TATA SAI (INDIAN INSITUTE OF MANAGEMENT, RANCHI)
Integrated Advertising, Promotion, and Marketing
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effec
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Systems Thinking for Business and Management(2023) BITITCI, PROFESSOR UMIT S,SPANELLIS, DR AGNESSAThis textbook offers an accessible overview of key systems thinking theories, principles and methodologies, providing a practical approach by applying these to contemporary business problems and challenges.Vezava: Mehka vezava55,48 €
BITITCI, PROFESSOR UMIT S,SPANELLIS, DR AGNESSA
Systems Thinking for Business and Management
This textbook offers an accessible overview of key systems thinking theories, principles and methodologies, providing a practical approach by applying these to contemporary business problems and challenges.
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One Day I'll Work for Myself(2024) WATERHOUSE, BENJAMIN C. (UNC–CHAPEL HILL)An acclaimed historian reveals how our culture became obsessed with working for ourselves and how it distracts us from real economic progressVezava: Trda vezava31,61 €
WATERHOUSE, BENJAMIN C. (UNC–CHAPEL HILL)
One Day I'll Work for Myself
An acclaimed historian reveals how our culture became obsessed with working for ourselves and how it distracts us from real economic progress
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Random Walk Down Wall Street(2024) MALKIEL, BURTON G. (PRINCETON UNIVERSITY)One of the “few great investment books” (Andrew Tobias) ever written, with 2 million copies in printVezava: Mehka vezava23,36 €
MALKIEL, BURTON G. (PRINCETON UNIVERSITY)
Random Walk Down Wall Street
One of the “few great investment books” (Andrew Tobias) ever written, with 2 million copies in print
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Redefining Retail(2024) KOTLER, PHILIP (KELLOGG SCHOOL OF MANAGEMENT),STIGLIANO, GIUSEPPE (SPRING STUDIOS)Vezava: Trda vezava26,27 €
KOTLER, PHILIP (KELLOGG SCHOOL OF MANAGEMENT),STIGLIANO, GIUSEPPE (SPRING STUDIOS)
Redefining Retail
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Ask Questions, Save Money, Make More(2024) SCHULZ, MATTAsking credit card companies, banks, schools and other businesses for better rates and discounts works. Here’s how to do itVezava: Mehka vezava21,98 €
SCHULZ, MATT
Ask Questions, Save Money, Make More
Asking credit card companies, banks, schools and other businesses for better rates and discounts works. Here’s how to do it
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Strategic Management(2023) VOLBERDA, HENK W.,HOLLEN, RICK M. A.,PEREIRA, JOANA R.,SIDHU, JATINDER S.,HEIJ, KEVINIn the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this esVezava: Mehka vezava82,50 €
VOLBERDA, HENK W.,HOLLEN, RICK M. A.,PEREIRA, JOANA R.,SIDHU, JATINDER S.,HEIJ, KEVIN
Strategic Management
In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this es
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Happy Index(2024) TIMPSON, JAMESDiscover the key to positive workplaces and better results from one of Britain's most successful leaders._______________________________'Mr Timpson is a role model as an employer. Other businesses could learn from his approach.' The Guardian______________Vezava:19,75 €
TIMPSON, JAMES
Happy Index
Discover the key to positive workplaces and better results from one of Britain's most successful leaders._______________________________'Mr Timpson is a role model as an employer. Other businesses could learn from his approach.' The Guardian______________
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