Marketing (FpoF 2024)

44 rezultatov

  • Ogled izdelka
    Globally-Minded Marketing(2024) TORELLI, CARLOS J.,RODAS, MARIA A.
    Vezava: Mehka vezava
    58,42 €
  • Ogled izdelka
    Customer Experience in Fashion Retailing(2024)
    Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketin
    Vezava: Mehka vezava
    52,35 €
  • Ogled izdelka
    Strategic International Marketing(2024) SOLBERG, CARL ARTHUR,HUSE, HAVARD
    Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments s
    Vezava: Mehka vezava
    55,09 €
  • Ogled izdelka
    Influencer Marketing Strategy(2024) GLENISTER, GORDON
    Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
    Vezava: Mehka vezava
    43,72 €
  • Ogled izdelka
    Future of Luxury Customer Experience(2024)
    Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
    Vezava: Mehka vezava
    54,78 €
  • Ogled izdelka
    Marketing in Web 3.0(2024) KINGSNORTH, SIMON
    Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
    Vezava: Mehka vezava
    49,60 €
  • Ogled izdelka
    Strategic Brand Licensing(2024) LONGO, MARIA CRISTINA,CANALICHIO, PETE
    This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in
    Vezava: Mehka vezava
    67,97 €
  • Ogled izdelka
    From Pitch to Profit(2024) EWERT, JULIA
    Vezava: Mehka vezava
    24,31 €
  • Ogled izdelka
    Transformational Sales Leadership(2024)
    Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.
    Vezava: Mehka vezava
    45,45 €
  • Ogled izdelka
    Shareworthy(2024) LANDA, ROBIN,BRAUN, GREG
    Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
    Vezava: Trda vezava
    41,24 €
  • Ogled izdelka
    Sustainable Advertising(2024) BOURN, MATT,MUNDEN, SEBASTIAN
    Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
    Vezava: Mehka vezava
    44,39 €
  • Ogled izdelka
    Cultural Intelligence for Marketers(2024) GABRIEL, ANASTASIA KARKLINA (SENIOR LEAD OF GLOBAL INSIGHTS, CULTURAL INTELLIGENCE AND STRATEGY)
    Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
    Vezava: Mehka vezava
    48,55 €
  • Ogled izdelka
    Consumer Behaviour and Digital Transformation(2024) GBADAMOSI, AYANTUNJI (UNIVERSITY OF EAST LONDON, UK)
    This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of con
    Vezava: Mehka vezava
    60,61 €
  • Ogled izdelka
    Creative Advertising Concept and Copy(2024) MILIOPOULOU, GEORGIA-ZOZETA (THE AMERICAN COLLEGE OF GREECE, GREECE)
    Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
    Vezava: Mehka vezava
    64,30 €
  • Ogled izdelka
    Introduction to Sport Marketing(2024) SMITH, AARON C.T. (LOUGHBOROUGH UNIVERSITY LONDON, UK),STAVROS, CONSTANTINO (RMIT UNIVERSITY, AUSTRALIA),SKINNER, JAMES (NEWCASTLE BUSINESS SCHOOL, AUSTRALIA),GEURIN, ANDREA N. (LOUGHBOROUGH UNIVERSITY LONDON, UK),BURCH, LAUREN M. (LOUGHBOROUGH UNIVERSITY LONDON, UK)
    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
    Vezava: Mehka vezava
    88,19 €
  • Ogled izdelka
    Strategic Media Planning and Buying(2024) RATHORE, BASANT (SR. VICE PRESIDENT AT JAGRAN GROUP, INDIA)
    This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
    Vezava: Mehka vezava
    52,35 €
  • Ogled izdelka
    How to Listen When Markets Speak(2024) MCDONALD, LAWRENCE,ROBINSON, JAMES
    Vezava: Trda vezava
    30,57 €
  • Ogled izdelka
    Digital Customer Success(2024) MEHTA, NICK (GAINSIGHT),CAPOTE, KELLIE (GAINSIGHT)
    Vezava: Trda vezava
    31,95 €
  • Ogled izdelka
    90 Day Brand Plan(2024) WALKER, DAIN
    Vezava: Trda vezava
    31,95 €
  • Ogled izdelka
    Strategic Content Marketing(2024) FARKAS, DAN,GEIER, REBECCA
    Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.
    Vezava: Mehka vezava
    73,49 €

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