Marketing (FpoF 2024)

44 rezultatov

  • Ogled izdelka
    Digital Consumer Management(2023) MOGAJI, EMMANUEL (UNIVERSITY OF GREENWICH, UK)
    Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption
    Vezava: Mehka vezava
    55,09 €
  • Ogled izdelka
    Digital Analytics for Marketing(2024) FEROZ, A. KARIM,KHAN, GOHAR F.,SPONDER, MARSHALL
    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
    Vezava: Mehka vezava
    63,37 €
  • Ogled izdelka
    Business-to-Business Marketing(2024) BRENNAN, ROSS,CANNING, LOUISE,MCGRATH, HELEN
    The leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!
    Vezava: Mehka vezava
    78,57 €
  • Ogled izdelka
    Advertising in the Digital Age(2024) YESILOGLU, SEVIL,COSTELLO, JOYCE
    A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication.
    Vezava: Mehka vezava
    58,47 €
  • Ogled izdelka
    Digital Content Marketing(2023) KROWINSKA, AGATA,BACKHAUS, CHRISTOF,BECKER, BENJAMIN,BOSSER, FABIAN
    Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies.
    Vezava: Mehka vezava
    55,09 €
  • Ogled izdelka
    Brand Psychology(2023) BUSCHE, LAURA
    Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play
    Vezava: Mehka vezava
    49,59 €
  • Ogled izdelka
    Strategic Marketing Planning(2023) ALSEM, KAREL JAN (HANZE UNIVERSITY OF APPLIED SCIENCES, NETHERLANDS)
    This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
    Vezava: Mehka vezava
    78,01 €
  • Ogled izdelka
    Brands and Branding(2023) AGGARWAL, ASHITA (S.P. JAIN INSTITUTE OF MANAGEMENT AND RESEARCH, MUMBAI, INDIA),COMMURI, SURAJ (SCHOOL OF BUSINESS, UNIVERSITY AT ALBANY (SUNY), USA)
    The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand
    Vezava: Mehka vezava
    67,97 €
  • Ogled izdelka
    Integrated Advertising, Promotion, and Marketing(2023) MISHRA, ANUBHAV (JAIPURIA INSTITUTE OF MANAGEMENT LUCKNOW, INDIA),VIJAY, TATA SAI (INDIAN INSITUTE OF MANAGEMENT, RANCHI)
    This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effec
    Vezava: Mehka vezava
    50,96 €
  • Ogled izdelka
    Redefining Retail(2024) KOTLER, PHILIP (KELLOGG SCHOOL OF MANAGEMENT),STIGLIANO, GIUSEPPE (SPRING STUDIOS)
    Vezava: Trda vezava
    26,27 €
  • Ogled izdelka
    Marketing 6.0(2023) KOTLER, PHILIP (KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, EVANSTON, IL),KARTAJAYA, HERMAWAN (MARKPLUS STRATEGY CONSULTING),SETIAWAN, IWAN (MARKETEERS, INDONESIA)
    Vezava: Trda vezava
    30,56 €
  • Ogled izdelka
    Selling Services(2023) WARREN, CLIFTON
    More than ever, our economy relies on the service industries – but selling services is far different to selling tangible products.
    Vezava: Mehka vezava
    45,45 €
  • Ogled izdelka
    Marketing Plans(2024) MCDONALD, MALCOLM (CRANFIELD SCHOOL OF MANAGEMENT),WILSON, HUGH (CRANFIELD SCHOOL OF MANAGEMENT),CHAFFEY, DAVE
    Vezava: Mehka vezava
    55,57 €
  • Ogled izdelka
    Prednaročilo
    Advances in Digital Marketing in the Era of Artificial Intelligence(2024)
    This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strat
    Vezava: Trda vezava
    144,82 €
  • Ogled izdelka
    Prednaročilo
    Green Marketing and Entrepreneurship(2024) NYGAARD, ARNE
    Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environment
    Vezava: Trda vezava
    121,26 €
  • Ogled izdelka
    Advertising as a Creative Industry(2023) DERDA, IZABELA
    At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creativ
    Vezava: Trda vezava
    68,88 €
  • Ogled izdelka
    Brand Management(2024) BEVERLAND, MICHAEL,CANKURTARAN, PINAR
    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
    Vezava: Mehka vezava
    78,71 €
  • Ogled izdelka
    Search Marketing(2023) CUTLER, KELLY (FOUNDER AND CEO)
    Enhance your knowledge of search marketing and the broader marketing strategy by taking a strategic approach to search engine optimization (SEO) and search engine marketing (SEM).
    Vezava: Mehka vezava
    45,77 €
  • Ogled izdelka
    Think Human(2024) DUHA, OLIVIER
    Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.
    Vezava: Mehka vezava
    40,41 €
  • Ogled izdelka
    Social Media Marketing(2023) TUTEN, TRACY L.
    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
    Vezava: Mehka vezava
    92,11 €

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