Zbirka: Industrija visoke tehnologije
10 rezultatov
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Key Account Management Excellence in Pharma & Medtech(2022)Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protVezava: Mehka63,19 € -
From Breakthrough to Blockbuster(2022) DRAKEMAN, DONALD L. (FELLOW IN OPERATIONS AND TECHNOLOGY MANAGEMENT, CAMBRIDGE JUDGE BUSINESS SCHOOL, AND DISTINGUISHED RESEARCH PROFESSOR, PROGRAM ON CONSTITUTIONAL STUDIES, FELLOW IN OPERATIONS AND TECHNOLOGY MANAGEMENT, CAMBRIDGE JUDGE BUSINESS SCHOOL, AND DISTINGUISHED RESEARCH PROFESSOR, PROGRAM ON CONSTITUTIONAL STUDIES, UNIVERSITY OF NOTRE DAME),DRAKEMAN, LISA N. (BOARD MEMBER, BOARD MEMBER, MEDICAL UNIVERSITY OF SOUTH CAROLINA FOUNDATION FOR RESEARCH DEVELOPMENT),ORAIOPOULOS, NEKTARIOS (UNIVERSITY LECTURER IN OPERATIONS AND TECHNOLOGY MANAGEMENT AND DIRECTOR OF THE MPHIL IN STRATEGY, MARKETING, AND OPERATIONS PROGRAMME, UNIVERSITY LECTURER IN OPERATIONS AND TECHNOLOGY MANAGEMENT AND DIRECTOR OF THE MPHIL IN STRATEGY, MARKETING, AND OPERATIONS PROGRAMME, CAMBRIDGE JUDGE BUSINESS SCHOOL)From Breakthrough to Blockbuster: The Business of Biotechnology tells the astonishing story of how the biotech industry grew to thousands of small companies around the world, competing with the major pharmaceutical companies that had dominated for a centuVezava: Trda55,11 € -
