Zbirka: Mednarodno poslovanje
118 rezultatov
-
Sensory Marketing(2020) HULTEN, BERTILAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediateVezava: Mehka86,94 € -
American Businesses in China(2019) STREET, NANCY LYNCH,MATELSKI, MARILYN J.Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition disVezava: Mehka24,04 € -
Geofusion - The power of geography and the mapping of the 21st century(2019) NORBERT CSIZMADIAVezava: Trda28,03 € -
Young Money: Inside the Hidden World of Wall Street's Post-Crash Recruits(2015) KEVIN ROOSEVezava: Mehka18,21 € -
Airline Operations and Management: A Management Textbook(2017) GERALD N. COOKVezava: Mehka101,76 € -
International Trade: Theory and Policy, Global Edition(2022) KRUGMAN, PAUL,OBSTFELD, MAURICE,MELITZ, MARCVezava: Mehka125,55 € -
Art of Business Wars(2022) BROWN, DAVID,WARS, BUSINESSSun Tzu's THE ART OF WAR meets the hit podcast BUSINESS WARS, in this powerful compilation of insights from the biggest business rivalries in history.Vezava: Mehka18,21 € -
Macroeconomics for Professionals - A Guide for Analysts and Those Who Need to Understand Them(2019) LESLIE LIPSCHITZVezava: Mehka72,23 € -
How Megaprojects Are Damaging Nigeria and How to Fix It(2022) IBRAHIM, JIMOH,LOCH, CHRISTOPH,SENGUPTA, KISHOREVezava: Mehka37,41 € -
Gestures(1997) AXTELL, ROGER E.As featured in the New York Times and Reader's Digest "An eye-opener into the pitfalls awaiting the unaware traveler. " -Washington Post "Can save the innocent abroad from great gobs of serious trouble. " -Chicago Tribune Before you raise your hand to sigVezava: Mehka21,02 € -
Private Empire(2013) COLL, STEVEThe oil giant ExxonMobil makes more money annually than the GDP of most countries; has greater sway than US embassies abroad; and spends more on lobbying than any other corporation. Yet to outsiders it is a mystery. In this title, the author tells the truVezava: Mehka26,62 € -
Transnational Management(2018) BARTLETT, CHRISTOPHER A. (HARVARD UNIVERSITY, MASSACHUSETTS),BEAMISH, PAUL W. (UNIVERSITY OF WESTERN ONTARIO)Transnational Management offers an integrated framework describing the strategic tasks, organizational capabilities and management roles and responsibilities for successful and responsible managers of international businesses in today's global environmentVezava: Mehka90,99 € -
Ethical Theory and Business(2019) ARNOLD, DENIS G. (UNIVERSITY OF NORTH CAROLINA, CHARLOTTE),BEAUCHAMP, TOM L. (GEORGETOWN UNIVERSITY, WASHINGTON DC),BOWIE, NORMAN E. (UNIVERSITY OF MINNESOTA)Integrating new theoretical readings, over twenty new case studies on current business scandals, and updated legal cases, Ethical Theory and Business guides students to a rich understanding of business ethics, corporate responsibility, and sustainability.Vezava: Mehka99,75 € -
ASEAN Champions(2016) PARK, SEUNG HO,UNGSON, GERARDO RIVERA (SAN FRANCISCO STATE UNIVERSITY),FRANCISCO, JAMIL PAOLO S.ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community, using case studies to explain their success, and examines the facilitators and barriers to regional integration. It will appeal to academics and policy-makVezava: Mehka53,22 € -
International Business Law and the Legal Environment(2020) A. DIMATTEO, LARRYThis fourth edition gives business and law students a clear understanding of the legal principles that govern international business and walks the reader through key business transactions giving them both context and real world application.Vezava: Mehka123,81 € -
Economics of Platforms(2021) BELLEFLAMME, PAUL (UNIVERSITE CATHOLIQUE DE LOUVAIN, BELGIUM),PEITZ, MARTIN (UNIVERSITAT MANNHEIM, GERMANY)Digital platforms have become the superstars in our economies. How do they work? This book on the economics of platforms incorporates important insights from economics over the last 20 years. It spells out rigorous and yet simple models on how platforms cVezava: Mehka55,13 € -
-
Trade in Knowledge(2022)This book offers a fresh understanding of what it means to trade in knowledge in today's technological and commercial environment. It offers insights into the prospects for knowledge-based development and ideas for updated systems of governance that promoVezava: Mehka80,50 €
