174 rezultatov
-
22 Immutable Laws of Branding(2011) RIES, AL,RIES, LAURATwo marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketin16,66 €
RIES, AL,RIES, LAURA
22 Immutable Laws of Branding
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketin
Zaloga po trgovinah
Rezultati:
-
-
-
International Strategy(2014) COLLIS, DAVID (HARVARD BUSINESS SCHOOL)Drawing on the course material developed at Harvard Business School by David Collis, International Strategy focuses on the enterprise that operates across borders as a unit of analysis and the senior manager in a multinational corporation as the typical d67,12 €
COLLIS, DAVID (HARVARD BUSINESS SCHOOL)
International Strategy
Drawing on the course material developed at Harvard Business School by David Collis, International Strategy focuses on the enterprise that operates across borders as a unit of analysis and the senior manager in a multinational corporation as the typical d
Zaloga po trgovinah
Rezultati:
-
-
Competitiveness Of Nations 1, The: Navigating The Us-china Trade War And The Covid-19 Global Pandemic(2022) CHO, DONG-SUNG (INST FOR POLICY AND STRATEGY ON NATIONAL COMPETITIVENESS (IPSNC), KOREA),MOON, HWY-CHANG (INST FOR POLICY AND STRATEGY ON NATIONAL COMPETITIVENESS (IPSNC), KOREA)165,38 €
CHO, DONG-SUNG (INST FOR POLICY AND STRATEGY ON NATIONAL COMPETITIVENESS (IPSNC), KOREA),MOON, HWY-CHANG (INST FOR POLICY AND STRATEGY ON NATIONAL COMPETITIVENESS (IPSNC), KOREA)
Competitiveness Of Nations 1, The: Navigating The Us-china Trade War And The Covid-19 Global Pandemic
Zaloga po trgovinah
Rezultati:
-
Cross-Cultural Management(2023) MAHADEVAN, JASMINAn essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.213,08 €
MAHADEVAN, JASMIN
Cross-Cultural Management
An essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.
Zaloga po trgovinah
Rezultati:
-
International Management(2009) MEAD, RICHARD (UNIVERSITY OF LONDON),ANDREWS, TIM G. (UNIVERSITY OF STRATHCLYDE)This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross-cultural management available.76,72 €
MEAD, RICHARD (UNIVERSITY OF LONDON),ANDREWS, TIM G. (UNIVERSITY OF STRATHCLYDE)
International Management
This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross-cultural management available.
Zaloga po trgovinah
Rezultati:
-
At the Margins of the Global Market(2024) HOUGH, PHILLIP A. (FLORIDA ATLANTIC UNIVERSITY)Hough recasts Colombia's endemic rural violence in a world-historical perspective that connects local labour and development dynamics to the arc of US global hegemony. This book will appeal to scholars of labour studies, agrarian studies, development, glo49,60 €
HOUGH, PHILLIP A. (FLORIDA ATLANTIC UNIVERSITY)
At the Margins of the Global Market
Hough recasts Colombia's endemic rural violence in a world-historical perspective that connects local labour and development dynamics to the arc of US global hegemony. This book will appeal to scholars of labour studies, agrarian studies, development, glo
Zaloga po trgovinah
Rezultati:
-
Global Business: Management(2021) WILLCOCKS, LESLIEFocuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies64,31 €
WILLCOCKS, LESLIE
Global Business: Management
Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies
Zaloga po trgovinah
Rezultati:
-
Management Across Cultures(2023) STEERS, RICHARD M. (UNIVERSITY OF OREGON),OSLAND, JOYCE S. (SAN JOSE STATE UNIVERSITY, CALIFORNIA),SZKUDLAREK, BETINA (UNIVERSITY OF SYDNEY)This updated text helps students develop the global management knowledge and skills required to work anywhere in the world. Based on a new learning model, the text is supported by a set of engagement activities and teaching materials that enable managers76,31 €
STEERS, RICHARD M. (UNIVERSITY OF OREGON),OSLAND, JOYCE S. (SAN JOSE STATE UNIVERSITY, CALIFORNIA),SZKUDLAREK, BETINA (UNIVERSITY OF SYDNEY)
Management Across Cultures
This updated text helps students develop the global management knowledge and skills required to work anywhere in the world. Based on a new learning model, the text is supported by a set of engagement activities and teaching materials that enable managers
Zaloga po trgovinah
Rezultati:
-
-
How Asia Works(2014) STUDWELL, JOEA provocative look at what has worked - and what hasn't - in East Asian economics, now in paperback.15,27 €
STUDWELL, JOE
How Asia Works
A provocative look at what has worked - and what hasn't - in East Asian economics, now in paperback.
Zaloga po trgovinah
Rezultati:
-
Essentials of Global Marketing(2012) HOLLENSEN, SVENDEssentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide121,73 €
HOLLENSEN, SVEND
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide
Zaloga po trgovinah
Rezultati:
-
Capital War(2014)Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters exami13,78 €
Capital War
Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters exami
Zaloga po trgovinah
Rezultati:
-
International Business(2012) JETHU-RAMSOEDH, RADHA,HENDRICKX, MAUDThe open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with101,76 €
JETHU-RAMSOEDH, RADHA,HENDRICKX, MAUD
International Business
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with
Zaloga po trgovinah
Rezultati:
-
Pacific Rift(2016) LEWIS, MICHAELBy the author of the #1 bestseller THE BIG SHORT and the original business classic LIAR'S POKER comes a reissue of the definitive and hugely entertaining book about America and Japan.15,27 €
LEWIS, MICHAEL
Pacific Rift
By the author of the #1 bestseller THE BIG SHORT and the original business classic LIAR'S POKER comes a reissue of the definitive and hugely entertaining book about America and Japan.
Zaloga po trgovinah
Rezultati:
-
Europe 2020 Strategy: Can it Maintain the EU's Competitiveness in the World?(2014) ROTH, FELIXLaunched in March 2010 by the European Commission, the Europe 2020 strategy aims to achieve "smart, sustainable, and inclusive" growth. This CEPS report takes an in-depth look at this major initiative and finds that the strategy itself needs to be revised50,54 €
ROTH, FELIX
Europe 2020 Strategy: Can it Maintain the EU's Competitiveness in the World?
Launched in March 2010 by the European Commission, the Europe 2020 strategy aims to achieve "smart, sustainable, and inclusive" growth. This CEPS report takes an in-depth look at this major initiative and finds that the strategy itself needs to be revised
Zaloga po trgovinah
Rezultati:
-
Deep Knowledge of B2B Relationships Within and Across Borders(2013)The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits f190,56 €
Deep Knowledge of B2B Relationships Within and Across Borders
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits f
Zaloga po trgovinah
Rezultati:
-