Tržno raziskovanje

Ogled izdelka

Alchemy(2021) SUTHERLAND, RORY

30,88 €

Ogled izdelka

A Dictionary of Marketing(2016) CHARLES DOYLE

Vezava: Mehka

24,52 €

Ogled izdelka

The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand(2011) ERIK DU PLESSIS

Vezava: Trda

57,01 €

Ogled izdelka

Data Driven Marketing For Dummies(2013) DAVID SEMMELROTH

Vezava: Mehka

28,03 €

Ogled izdelka

Marketing Planning & Strategy - A Practical Introduction(2021) JOHN DAWES

Vezava: Mehka

72,57 €

Ogled izdelka

Psychological Foundations of Marketing: The Keys to Consumer Behavior(2018) ALLAN J KIMMEL

Vezava: Mehka

73,49 €

Ogled izdelka

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability(2017) DARREN BRIDGER

Vezava: Mehka

51,31 €

Ogled izdelka

Marketing Research: Planning, Process, Practice(2017) RICCARDO BENZO

Vezava: Mehka

117,14 €

Ogled izdelka

Marketing Research(2018) WILSON, ALAN (UNIVERSITY OF STRATHCLYDE, UK)

Vezava: Mehka

98,42 €

Ogled izdelka

Practice of Market Research(2021) MCGIVERN, YVONNE

Vezava: Mehka

114,17 €

Ogled izdelka

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition(2017) SOLOMON, MICHAEL

14,66 €

Ogled izdelka

Essentials of Marketing Research, Global Edition(2014) MALHOTRA, NARESH,BIRKS, DAVID,WILLS, PETER

Vezava: Mehka

142,72 €

Ogled izdelka

Basic Marketing Research(2013) MALHOTRA, NARESH

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decision

Vezava: Mehka

129,40 €

Ogled izdelka

Questionnaire Design(2022) BOLTON, KATE,BRACE, IAN

Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.

Vezava: Mehka

62,71 €

Ogled izdelka

Database Marketing(2009) BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Vezava: Mehka

160,50 €

Ogled izdelka

Winning at New Products, 5th Edition: Creating Value Through Innovation(2017) ROBERT COOPER

Vezava: Mehka

44,43 €

Ogled izdelka

Review of Marketing Research(2008)

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tes

Vezava: Trda

155,04 €

Ogled izdelka

Decoding the New Consumer Mind(2014) YARROW, KIT (GOLDEN GATE UNIVERSITY)

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.

Vezava: Trda

29,43 €