Zbirka: Tržno raziskovanje
64 rezultatov
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Nudge(2021) THALER, RICHARD H.,SUNSTEIN, CASS R.An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their livesVezava: Trda47,52 € -
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Basic Marketing Research(2013) MALHOTRA, NARESHFor undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisionVezava: Mehka129,40 € -
Questionnaire Design(2022) BOLTON, KATE,BRACE, IANOvercome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.Vezava: Mehka62,71 € -
Database Marketing(2009) BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."Vezava: Mehka122,60 €
