54 rezultatov
-
-
-
Essentials of Marketing Research, Global Edition(2014) MALHOTRA, NARESH,BIRKS, DAVID,WILLS, PETERVezava: Mehka134,52 € -
Questionnaire Design(2022) BOLTON, KATE,BRACE, IANOvercome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.Vezava: Mehka66,51 € -
Database Marketing(2009) BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."Vezava: Mehka144,90 € -
Review of Marketing Research(2008)Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tesVezava: Trda86,13 €










