Zbirka: Tržno raziskovanje

59 rezultatov

  • Ogled izdelka
    Hooked: How to Build Habit-Forming Products(2014) NIR EYAL
    Vezava: Trda
    21,02 €
  • Ogled izdelka
    Influence, New and Expanded UK - The Psychology of Persuasion(2021) ROBERT CIALDINI
    Vezava: Mehka
    26,62 €
  • Ogled izdelka
    This is Marketing: You Can't Be Seen Until You Learn To See(2018) SETH GODIN
    Vezava: Mehka
    23,82 €
  • Ogled izdelka
    -40 %
    Krčenje: diktatura trga, erozija duha in slovensko knjižno založništvo (2008-2020)(2019) SAMO RUGELJ
    Vezava: Broširana z zavihki
    13,79 € 22,98 €
  • Ogled izdelka
    Contagious: How to Build Word of Mouth in the Digital Age(2014) JONAH BERGER
    Vezava: Mehka
    14,01 €
  • Ogled izdelka
    22 Immutable Laws of Branding(2002) AL RIES
    NA POTI- N/2558-Z/3381- FAKTURA BAKERJA 5.8.08
    Vezava: Mehka
    16,81 €
  • Ogled izdelka
    Consumer Behavior: Buying, Having, and Being, Global Edition(2017) SOLOMON
    Vezava: Mehka
    1,78 €
  • Ogled izdelka
  • Ogled izdelka
    Absolute Essentials of Marketing Research(2021) KOLB, BONITA M. (LYCOMING COLLEGE, USA)
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and c
    Vezava: Trda
    102,36 €
  • Ogled izdelka
    Marketing Research(2020) KUMAR, V. (UNIVERSITY OF HOUSTON),LEONE, ROBERT P. (TEXAS CHRISTIAN UNIVERSITY),AAKER, DAVID A. (UNIVERSITY OF CALIFORNIA, BERKELEY),DAY, GEORGE S. (UNIVERSITY OF TORONTO)
    Vezava: Mehka
    191,45 €
  • Ogled izdelka
    Customer Analytics For Dummies(2015) SAURO, JEFF
    The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.
    Vezava: Mehka
    36,44 €
  • Ogled izdelka
    Applied Multivariate Statistical Analysis(2013) JOHNSON, RICHARD,WICHERN, DEAN
    Vezava: Mehka
    144,62 €
  • Ogled izdelka
    Art of Going Global(2020) ANNUSHKINA, OLGA E.,REGAZZO, ALBERTO
    Vezava: Trda
    46,32 €
  • Ogled izdelka
    Machine Age of Customer Insight(2021)
    The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges
    Vezava: Mehka
    53,21 €
  • Ogled izdelka
    The Next Billion Users - Digital Life Beyond the West(2019) PAYAL ARORA
    Vezava: Trda
    47,68 €
  • Ogled izdelka
    Marketing(2021) MASTERSON, ROSALIND,PHILLIPS, NICHOLA,PICKTON, DAVID
    This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.
    Vezava: Mehka
    105,42 €
  • Ogled izdelka
    Sensory Marketing(2020) HULTEN, BERTIL
    Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate 
    Vezava: Mehka
    82,94 €
  • Ogled izdelka
    Resurrecting Retail(2021) STEPHENS, DOUG
    Vezava: Trda
    30,88 €
  • Ogled izdelka
    Genes, Climate, and Consumption Culture(2017) SHETH, JAGDISH N. (EMORY UNIVERSITY, USA)
    Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.
    Vezava: Mehka
    71,74 €
  • Ogled izdelka
    Asking For Trouble(2021) COHEN, JON
    Vezava: Mehka
    15,43 €

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