Zbirka: Tržno raziskovanje
62 rezultatov
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-40 %Krčenje: diktatura trga, erozija duha in slovensko knjižno založništvo (2008-2020)(2019) SAMO RUGELJVezava: Broširana z zavihki13,79 € 22,98 € -
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22 Immutable Laws of Branding(2002) AL RIESNA POTI- N/2558-Z/3381- FAKTURA BAKERJA 5.8.08Vezava: Mehka16,66 € -
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Absolute Essentials of Marketing Research(2021) KOLB, BONITA M. (LYCOMING COLLEGE, USA)This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and cVezava: Trda95,39 € -
Essentials of Marketing Research(2018) BABIN, BARRY (MORRIS LEWIS PROFESSOR OF MARKETING/OLE MISS BUSINESS SCHOOL/UNIVERSITY OF MISSISSIPPI)Vezava: Mehka131,54 €
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Marketing Research(2020) KUMAR, V. (UNIVERSITY OF HOUSTON),LEONE, ROBERT P. (TEXAS CHRISTIAN UNIVERSITY),AAKER, DAVID A. (UNIVERSITY OF CALIFORNIA, BERKELEY),DAY, GEORGE S. (UNIVERSITY OF TORONTO)Vezava: Mehka190,94 € -
Consumer Interest (RLE Consumer Behaviour)(2016) FORBES, J. D.This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory acVezava: Mehka74,62 €
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Customer Analytics For Dummies(2015) SAURO, JEFFThe easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.Vezava: Mehka36,12 €
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Applied Multivariate Statistical Analysis(2013) JOHNSON, RICHARD,WICHERN, DEANVezava: Mehka132,79 € -
Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka64,30 € -
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The Machine Age of Customer Insight(2021)The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challengesVezava: Mehka51,44 € -
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Product Research Rules(2020) LOMBARDO, C TODD,BILGEN, ARASIn this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.Vezava: Mehka57,71 € -
Marketing(2021) MASTERSON, ROSALIND,PHILLIPS, NICHOLA,PICKTON, DAVIDThis highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.Vezava: Mehka95,46 € -
