Zbirka: Tržno raziskovanje
64 rezultatov
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22 Immutable Laws of Branding(2002) AL RIESNA POTI- N/2558-Z/3381- FAKTURA BAKERJA 5.8.08Vezava: Mehka16,81 € -
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Absolute Essentials of Marketing Research(2021) KOLB, BONITA M. (LYCOMING COLLEGE, USA)This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and cVezava: Trda102,36 € -
Customer Analytics For Dummies(2015) SAURO, JEFFThe easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.Vezava: Mehka36,44 €
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Applied Multivariate Statistical Analysis(2013) JOHNSON, RICHARD,WICHERN, DEANVezava: Mehka144,62 € -
Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka67,47 € -
Machine Age of Customer Insight(2021)The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challengesVezava: Mehka53,21 € -
Marketing(2021) MASTERSON, ROSALIND,PHILLIPS, NICHOLA,PICKTON, DAVIDThis highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.Vezava: Mehka105,42 € -
Sensory Marketing(2020) HULTEN, BERTILAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediateVezava: Mehka82,94 € -
Genes, Climate, and Consumption Culture(2017) SHETH, JAGDISH N. (EMORY UNIVERSITY, USA)Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.Vezava: Mehka71,74 €
