Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in
ALLEN, CHRIS (UNIVERSITY OF CINCINNATI),SEMENIK, RICHARD (MONTANA STATE UNIVERSITY - BOZEMAN),O'GUINN, THOMAS (UNIVERSITY OF WISCONSIN-MADISON),CLOSE SCHEINBAUM, ANGELINE (UNIVERSITY OF TEXAS - AUSTIN)
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in
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9781285187815Mladinska knjiga ID
9781285187815Leto izida
2014Datum izida
13.02.2014Število strani
432Status dobavljivosti
7-10 delovnih dniZaložnik
Cengage Learning, IncAvtor
Allen, Chris (University of Cincinnati),Semenik, Richard (Montana State University - Bozeman),O'Guinn, Thomas (University of Wisconsin-Madison),Close Scheinbaum, Angeline (University of Texas - Austin)Dimenzije
218 x 279 x 18BIC
KJSAOpis
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.Pogosto kupljeno skupaj
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