Blindsided: How Business and Society is Shaped by Our Irrational and Unpredictable Behaviour
Blindsided: How Business and Society is Shaped by Our Irrational and Unpredictable Behaviour
JONATHAN GIFFORD
Blindsided: How Business and Society is Shaped by Our Irrational and Unpredictable Behaviour
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Poglej vseISBN
9789814351294Mladinska knjiga ID
499040Leto izida
2011Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
Na zalogi pri dobaviteljuJezik
ANGTeža
300 gZaložnik
MARSHALL CAVENDISH LTDAvtor
JONATHAN GIFFORDOpis
An examination of human irrationality and unpredictable behaviour and how it has shaped business and society.
Biography
Jonathan Gifford is a business author whose writing focuses on the human aspects of management and leadership, on the personal qualities that affect business success and on the lessons that business can learn from history.
Jonathan studied philosophy at the University of Kent at Canterbury and spent the early part of his career in advertising sales and management with various UK national newspapers, including the Guardian, the Sunday Express and the Mail on Sunday. He later moved into magazine publishing with BBC Magazines and was the launch publisher in 2000 of the award-winning BBC History Magazine. He now runs his own design and marketing business, Gifford Creative Services, and is a partner in the online consultancy, Bluequest Media. He lives in Oxfordshire in England with his wife and children.
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