When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand
LARSEN, FRIDRIK
Commodity Branding
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand
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9783031299681Mladinska knjiga ID
9783031299681Leto izida
2024Datum izida
22.06.2024Število strani
150Status dobavljivosti
7-10 delovnih dniZaložnik
Springer International Publishing AGAvtor
Larsen, FridrikDimenzije
208 x 147 x 12BIC
KJS,KNBOpis
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.Pogosto kupljeno skupaj
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