Podrobnosti o izdelku
Poglej vseISBN
9781843344827Mladinska knjiga ID
398672Leto izida
2009Datum izida
30.01.2009Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
Na zalogi pri dobaviteljuJezik
ANGZaložnik
CHANDOS PUBLISHINGAvtor
LOREEN PHILLIPSOpis
How to Steer Your Way Through the Murky Waters of Marketing Your LibraryShows how to create a library marketing campaign. This book includes examples and instructions to assist novice as well as experts in presenting a campaign to attract the campus community to the library's resources. It shows how to create a SWOT analysis in designing your marketing campaign. It is suitable for academic libraries.Why libraries should market themselves; Library as corporation; Covert marketing; Overt marketing; The SWOT analysis - where are your strengths, what should you market?; Business plan to present to library administration; Budget needs - fund your PR; Collaborating with campus groups - gaining a foothold in the campus community; Keeping count - statistics; Disaster preparedness; Successes and failures; Evaluating what's been done; Next year - marketing is an ongoing process.
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Mehka
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Več kot pol milijona knjig
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Vse za šolo
Nagrajena izobraževalna gradiva in kakovostne potrebščine.
Celovita ponudba za dom in pisarno
Vrhunski izdelki priznanih blagovnih znamk.
Brezplačna dostava
Brezplačna dostava za vsa naročila nad 59 € (za šolske pakete nad 140 €)
Naslov
Slovenska cesta 29, 1000 Ljubljana
E-naslovSpletna knjigarna: info@emka.si, Mladinska knjiga Založba: info@mladinska-knjiga.si
Kontakt01 241 30 00
Brezplačna številka080 12 05
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