Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Name: Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Brand: OXFORD UNIVERSITY PRESS
SKU: 530735
Price: 56.02 EUR
Availability: InStock

DOUGLAS CAMERON

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56,02 €

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56,02 €

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ISBN

9780199655854

Mladinska knjiga ID

530735

Leto izida

2012

Velikost (šxdxv)

150 × 200 × 10

Status dobavljivosti

Na zalogi pri dobavitelju

Jezik

ANG

Založnik

OXFORD UNIVERSITY PRESS

Avtor

DOUGLAS CAMERON

Opis

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.