Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offer
VERGANTI, ROBERTO
Design Driven Innovation
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offer
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9781422124826Mladinska knjiga ID
9781422124826Leto izida
2009Datum izida
03.08.2009Število strani
288Status dobavljivosti
7-10 delovnih dniZaložnik
Harvard Business Review PressAvtor
Verganti, RobertoDimenzije
244 x 163 x 25BIC
KJDOpis
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.Pogosto kupljeno skupaj
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