Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and servi
OZTURK, ASSISTANT PROFESSOR AHMET BULENT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA),HANCER, PROFESSOR MURAT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA)
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and servi
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9781911635482Mladinska knjiga ID
9781911635482Leto izida
2022Datum izida
31.03.2022Število strani
256Status dobavljivosti
7-10 delovnih dniZbirka
Advances in Tourism MarketingZaložnik
Goodfellow Publishers LimitedAvtor
Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA),Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)Dimenzije
154 x 235 x 17BIC
KJS,KNSGOpis
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. 256 pages, 40 Figures
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