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MCGRATH, RITA GUNTHER

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes o

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Status dobavljivosti: 7-10 delovnih dni

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ISBN

9781422172810

Mladinska knjiga ID

9781422172810

Leto izida

2013

Datum izida

04.06.2013

Število strani

240

Status dobavljivosti

7-10 delovnih dni

Založnik

Harvard Business Review Press

Avtor

McGrath, Rita Gunther

Dimenzije

243 x 157 x 25

BIC

KJC

Opis

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

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