Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide
HOLLENSEN, SVEND
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide
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9780273756545Mladinska knjiga ID
9780273756545Leto izida
2012Datum izida
12.07.2012Število strani
560Status dobavljivosti
7-10 delovnih dniZaložnik
Pearson Education LimitedAvtor
Hollensen, SvendDimenzije
262 x 193 x 19BIC
KJK,KJSOpis
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.Pogosto kupljeno skupaj
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