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HOLLENSEN, SVEND

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide

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Status dobavljivosti: 7-10 delovnih dni

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ISBN

9780273756545

Mladinska knjiga ID

9780273756545

Leto izida

2012

Datum izida

12.07.2012

Število strani

560

Status dobavljivosti

7-10 delovnih dni

Založnik

Pearson Education Limited

Avtor

Hollensen, Svend

Dimenzije

262 x 193 x 19

BIC

KJK,KJS

Opis

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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*HOLLENSEN, SVEND

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