An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events
GERRITSEN, DOROTHE (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS),VAN OLDEREN, RONALD (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS)
Events as a Strategic Marketing Tool
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events
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9781789242300Mladinska knjiga ID
9781789242300Leto izida
2020Datum izida
19.03.2020Število strani
256Status dobavljivosti
7-10 delovnih dniZaložnik
CABI PublishingAvtor
Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands),van Olderen, Ronald (NHTV Breda University of Applied Sciences, The Netherlands)Dimenzije
247 x 190 x 12BIC
KNSG,KNSH,KNTOpis
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.Pogosto kupljeno skupaj
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