Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and
FRYNAS, JEDRZEJ GEORGE (PROFESSOR OF CSR AND STRATEGIC MANAGEMENT, MIDDLESEX UNIVERSITY BUSINESS SCHOOL),MELLAHI, KAMEL (PROFESSOR OF STRATEGIC MANAGEMENT, WARWICK BUSINESS SCHOOL, UNIVERSITY OF WARWICK)
Global Strategic Management
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and
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9780198706595Mladinska knjiga ID
9780198706595Leto izida
2014Datum izida
04.12.2014Število strani
448Status dobavljivosti
7-10 delovnih dniZaložnik
Oxford University PressAvtor
Frynas, Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School),Mellahi, Kamel (Professor of Strategic Management, Warwick Business School, University of Warwick)Dimenzije
190 x 243 x 18BIC
KJCOpis
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
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