Podrobnosti o izdelku
Poglej vseISBN
9780749456269Mladinska knjiga ID
384359Leto izida
2009Datum izida
30.06.2009Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
Na zalogi pri dobaviteljuJezik
ANGTeža
300 gZaložnik
KOGAN PAGE LIMITEDAvtor
WILLIAMSOpis
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct MarketingReveals the techniques to ensure profitable brand maximization for a company's products, whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. This book offers a blueprint for best practice, enabling readers to undertake robust, rigorous and meaningful brand research.If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, "The Handbook of Field Marketing" is the essential handbook for success. "The Handbook of Field Marketing" reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.
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