This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispan
KORZENNY, FELIPE,CHAPA, SINDY,KORZENNY, BETTY ANN
Hispanic Marketing
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispan
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9781032137742Mladinska knjiga ID
9781032137742Leto izida
2024Datum izida
05.12.2024Število strani
478Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdAvtor
Korzenny, Felipe,Chapa, Sindy,Korzenny, Betty AnnDimenzije
156 x 234 x 33BIC
1KL,JFCA,JFSL,JFSL4,KJSOpis
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.Pogosto kupljeno skupaj
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