How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the
ROMANIUK, JENNI (RESEARCH PROFESSOR AND ASSOCIATE DIRECTOR, RESEARCH PROFESSOR AND ASSOCIATE DIRECTOR, EHRENBERG BASS INSTITUTE),SHARP, BRYON (DIRECTOR, DIRECTOR, EHRENBERG BASS INSTITUTE)
How Brands Grow 2 Revised Edition
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the
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9780190330026Mladinska knjiga ID
9780190330026Leto izida
2021Datum izida
20.09.2021Število strani
256Status dobavljivosti
7-10 delovnih dniZaložnik
Oxford University Press AustraliaAvtor
Romaniuk, Jenni (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute),Sharp, Bryon (Director, Director, Ehrenberg Bass Institute)Dimenzije
163 x 236 x 21BIC
KJMV7,KJS,KJSPOpis
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.Pogosto kupljeno skupaj
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