Podrobnosti o izdelku
Poglej vseISBN
9780750685450Mladinska knjiga ID
358014Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
7-10 delovnih dniJezik
ANGTeža
300 gZaložnik
ELSEVIER LTDAvtor
ALAN FYALLOpis
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.
Divided into five parts, the book tackles the following topics:
* the role and nature of visitor attractions
* the development of visitor attraction provision
* the management of visitor attractions
* the marketing of visitor attractions
* future issues and trends
With contributions from around the world, 'Managing Visitor Attractions' is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
* Now in its second edition fully revised with five completely new chapters, including interpretation, attraction failure & success, and brand management
* Provides cutting-edge insight into the issues, principles and practices of visitor attractions
* Well-renowned contributors with a wealth of experience in the field
* New and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada
Pogosto kupljeno skupaj
Prikaži vse podrobnosti
Ostali so si ogledali tudi ...
Več kot pol milijona knjig
Največja ponudba slovenskih in tujih knjig na enem mestu.
Enostaven nakup
Do izbranega le z nekaj kliki na spletu ali v eni od več kot 50 knjigarn.
Strokoven nasvet
Pred nakupom nas pokličite za nasvet ali se oglasite v knjigarni.
Vse za šolo
Nagrajena izobraževalna gradiva in kakovostne potrebščine.
Celovita ponudba za dom in pisarno
Vrhunski izdelki priznanih blagovnih znamk.
Brezplačna dostava
Brezplačna dostava za vsa naročila nad 59 € (za šolske pakete nad 140 €)
Naslov
Slovenska cesta 29, 1000 Ljubljana
E-naslovSpletna knjigarna: info@emka.si, Mladinska knjiga Založba: info@mladinska-knjiga.si
Kontakt01 241 30 00
Brezplačna številka080 12 05
- Ko izberete elemente, se celotna stran osveži.
- Odpre se v novem oknu.