This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was or
Marketing for Sustainable Tourism
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was or
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Poglej vseISBN
9780367529796Mladinska knjiga ID
9780367529796Leto izida
2021Datum izida
01.02.2021Število strani
198Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdUrednik
MCCABE, SCOTT (NOTTINGHAM UNIVERSITY BUSINESS SCHOOL, UK)Dimenzije
244 x 173 x 16BIC
KNSGOpis
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.Pogosto kupljeno skupaj
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