One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dre
VAN DREUNEN, JOOST
One Up
One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dre
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9780231197526Mladinska knjiga ID
9780231197526Leto izida
2020Datum izida
06.10.2020Število strani
296Status dobavljivosti
7-10 delovnih dniZaložnik
Columbia University PressAvtor
van Dreunen, JoostDimenzije
161 x 236 x 26BIC
KJC,KJU,KNTOpis
One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today. 296 pages, 39 figures, 23 tables
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