Podrobnosti o izdelku
Poglej vseISBN
9780470604397Mladinska knjiga ID
439702Leto izida
2010Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
Na zalogi pri dobaviteljuJezik
ANGTeža
300 gZaložnik
JOHN WILEY & SONS LTDAvtor
STEFAN LINDEGAARDOpis
Life is not exactly a bed of roses for most innovation leaders and intrapreneurs—those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo.
The question for business leaders is simple: How can innovation leaders and intrapreneurs freely operate in a corporation that wants to keep things the way they are? The answer is also simple: read The Open Innovation Revolution.
This practical guide reveals that, without the right people to drive innovation processes, your odds of success shrink dramatically. And as open innovation becomes the norm, developing the right people skills—networking, communicating with stakeholders, building your personal brand, and the ability to sell ideas—is essential for your innovation leaders and intrapreneurs.
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Mladinska knjiga, Emka.si
www.emka.si
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