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Podrobnosti o izdelku
Poglej vseISBN
9780071373586Mladinska knjiga ID
245874Leto izida
2001Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
7-10 delovnih dniJezik
ANGOpis
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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Positioning: The Battle for Your Mind
Mehka
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21,67 €
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