Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the a
MICHAELSON, DAVID,STACKS, DONALD W.
Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the a
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9781631577611Mladinska knjiga ID
9781631577611Leto izida
2017Datum izida
24.01.2017Število strani
289Status dobavljivosti
7-10 delovnih dniZaložnik
Business Expert PressAvtor
Michaelson, David,Stacks, Donald W.Dimenzije
153 x 228 x 24BIC
KJSPOpis
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.Pogosto kupljeno skupaj
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