Podrobnosti o izdelku
Poglej vseISBN
9780230609488Mladinska knjiga ID
400384Leto izida
2009Datum izida
30.05.2009Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
Na zalogi pri dobaviteljuJezik
ANGTeža
300 gZaložnik
PALGRAVEAvtor
JOSEPH SOMMERVILLEOpis
How to Grow Your Business by Leveraging Your ExpertiseWritten by a top presentation coach and National Speakers Association speaker, this book delivers a time-tested presentation system that increases business for those in the professional services industry.Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It's the tool that puts you in front of the economic buyer most often. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message--and to market yourself. This book shows professionals how to: *Organize presentations effectively *Create persuasive marketing messages *Communicate technical information *Determine which professional presentations will deliver future business *Increase the ROI on every presentation you deliverLeveraging Expertise: Grow Your Business by Leveraging Your Expertise Analyze: Connecting with Your Audience Strategize: Rainmaking Presentations Contain Purpose Organize: Rainmaking Presentations Transform Information into Knowledge Vitalize: Rainmaking Presentations Make the Theoretical Concrete Verbalize: Rainmaking Presentations Persuade with Language Visualize: Rainmaking Presentations Illustrate Ideas Dramatize: Rainmaking Presentations Engage Listeners Rainmaking Presentations in Different Contexts How to Discover and Create Rainmaking Opportunities Marketing Your Rainmaking Presentations: Materials and Methods
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